A Cool New Service: Rent the Runway

There is a new service launching today: Rent the Runway.

Like Bag, Borrow, or Steal did for A-list handbags, Rent the Runway will allow normal people to rent A-list dresses to wear to events. It is not yet clear how many different sizes will be available, but it looks like an affordable way to wear cool dresses.

If you try this, let me know. I would love to know how it works in practice. In theory, it sounds awesome.

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