Pop Culture Curmudgeon

Paid Sponsorships–Good or Evil?

The Federal Trade Commission is looking at whether bloggers who are paid to review products should follow the same truth in advertising rules as other forms of paid content.

I have signed up for some of the services that match bloggers with sponsorships, but I’ve never done it. It feels weird to me. I’ve reviewed books that I have received for free as review copies, but none of those reviewers were sponsored by any author or publisher. And, I think those account for three of my reviews. All of the others have been books I purchased or checked out from the library.